Karthik Vijayakumar

Eight years in enterprise software sales taught me that buyers don't pick the best option. They pick the option they can defend later. A big company name used to do that defending for me. Most founders don't have that name, so their thesis has to do the job instead. I get that thesis out of a founder's head and make it specific enough to remember, repeat, and defend. I write it up first on LinkedIn, then here on The Thesis.